![Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]](https://img.transistor.fm/3rBYE8R_zai0HJR4KGvCt5xf9g1aXUWbf3oJnEujUTQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTkv/MTcxMTk0NDc0MS1h/cnR3b3JrLmpwZw.jpg "Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]")
Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]
Description
Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!
👉 Listen to the podcast to learn about:-
05:00 -Why have a core target offering?
19:23 - Why sharpen brand proposition?
20:25 - Should revenue share decide brand positioning?
24:58 - Benefits of having seasoned investors
📄 Click here to read the transcript
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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